Archive for January, 2010

31
Jan
10

Upcoming Events 1-30-2010 Edition

(Disclaimer: This is not a comprehensive list. There are many more events occurring throughout the city and I encourage you to locate and attend the ones that appeal to you.  These are just some of the events for the organizations that I am involved with.  If you need help locating an event, please let me know and I’ll try and point you in the right direction.)

February 2NetSquared - February’s Net Tuesday will be a highly participatory event where a few “Social Changers” who are using — or trying to use — the social web for the common good will have the opportunity to tap into the skills, talent and experience of all attendees. (The Center City location will be announced shortly.)

February 3Delaware Tweetup – Gov. Jack Markell will be the guest of honor at our Feb. 3 tweetup.

February 8Refresh Philly 6:30 – 8 pm  340 N. 12th Street, Suite 402  – Presentations on http://walkshed.org/ and CommonSpace: Sustainable Transit Visualization

February 22M.A.P.P.  (Making a Progressive Philadelphia) Happy Hour – Making A Progressive Philadelphia (MAPP) hopes to give out 20 grants – totaling $20,000! – this year throughout the city of Philadelphia. We can only do this with your help!  …and join us on Monday, February 22nd, from 4-7pm, at CANTINA DOS SEGUNDOS (931 N. 2nd Street). The Cantina will donate 20% of Happy Hour proceeds to MAPP!

February 23 - PANMA – 5:30 – 8:30 pm  Huntsman Hall, Room F-36, 3730 Walnut Street – Mobile App Development DeMystified

February 26 – Trend Camp – 6-9 pm Two Liberty Place, 32nd Floor, Offices of Buchanan, Ingersoll, and Rooney, 50 S. 16th St, Philadelphia – A user-generated conference where we explore What’s next. The community is the best tool available to predict, analyze, and create the future.

March 3 - A Mad Tea Party at the Rosenbach Museum – The Rosenbach is toasting Lewis Carroll and his Alice books at a madcap tea party. Examine the first edition of Alice’s Adventures in Wonderland, meet Scott Hoyt, the director of the documentary, The Meaning of Tea, sample unique teas, and learn how to brew the perfect cup with Alexis Siemons, a local tea enthusiast and founder of the blog teaspoonsandpetals.com.

March 25 – Twestival – Philadelphia (location, times & details TBD)  Twestival is a Global charity event held in hundreds of cities in the same 24 hour period to raise money and awareness for the same charity.  This year’s charity is Concern Worldwide.  Stay tuned for more info!

May 1 - Marketing Camp Philly - Where online & offline marketers share, learn & grow – Interested in learning more or sponsoring?  Sign up here http://bit.ly/mktgcamp

Also coming in Spring 2010 -

Entrepreneur Expo 2010 – Join Philly Startup Leaders as we once again celebrate & show off the entrepreneurial spirit in Philadelphia!

Hope to see you at some of these events!

20
Jan
10

Upcoming Events 1-20-2010 Edition

(Disclaimer: This is not a comprehensive list. There are many more events occurring throughout the city and I encourage you to locate and attend the ones that appeal to you.  These are just some of the events for the organizations that I am involved with.  If you need help locating an event, please let me know and I’ll try and point you in the right direction.)

January 22 – PhillyChi Design Slam - Messagefirst, 230 N. 2nd Street, Suite 2C, Philadelphia  6 pm – 8:30pm   Contestants will participate in a fast-paced race to create the best design solution to a “made-up” real-world problem.

January 25 – Mobile Monday Mid-Atlantic Demo Night - The Hub at Cira Centre, Philadelphia PA,  5:30PM – 8:30PM.  DEMO Night gives mobile-related businesses from the Mid-Atlantic region the chance to present their products, innovations or business ideas to an audience of local and national industry experts, entrepreneurs, investors and media.

January 26 – Social Media Club Philly January MeetupTritone 6:30 – 8:30 pm  Join SMC Philly for Happy Hour – Putting the Social in Social Media!  Bring an idea for a resolution or prediction for social media in 2010.

January 26 – The Innovators Club - Great American Pub, Conshohocken, PA  – Jim Worth, IT Director for Merck Research Labs, will share his insights about how enterprises are utilizing social media approaches within and beyond their four walls.

February 2NetSquared – February’s Net Tuesday will be a highly participatory event where a few “Social Changers” who are using — or trying to use — the social web for the common good will have the opportunity to tap into the skills, talent and experience of all attendees. (The Center City location will be announced shortly.)

February 3 – Delaware Tweetup – Gov. Jack Markell will be the guest of honor at our Feb. 3 tweetup.

February 26 – Trend Camp – Philadelphia (location and times TBD)  – A user-generated conference where we explore What’s next. The community is the best tool available to predict, analyze, and create the future.

March 25 – Twestival - Philadelphia (location, times & details TBD)  Twestival is a Global charity event held in hundreds of cities in the same 24 hour period to raise money and awareness for the same charity.  This year’s charity is Concern Worldwide.  Stay tuned for more info!

Also coming in Spring 2010 -

Marketing Camp Philly - Where online & offline marketers share, learn & grow – Interested in learning more or sponsoring?  Sign up here http://sn.im/mktgcamp

Entrepreneur Expo 2010 – Join Philly Startup Leaders as we once again celebrate & show off the entrepreneurial spirit in Philadelphia!

Hope to see you at some of these events!

09
Jan
10

Redefining social through a lesson learned

I posted this tweet yesterday afternoon -

“DO NOT call yourself a social media consultant, expert, guru, visionary – anything – if all you do is push out links & RT other ppl’s stuff”

To my surprise, I received a fair amount of negative feedback from my followers.  I was, rather harshly in some cases, admonished for “telling people how to use Twitter”.   I have to admit that the responses both hurt and made me angry, until I stopped to really think about them.

There is one clear truth when it comes to Twitter. We all use it for different reasons.  We all have different objectives, or in some cases, no objectives at all.  And there is nothing wrong with that.  Every social media platform should be used by each individual in the way they find most beneficial.  I realized that I was upset because the negative responses I received made it appear that I was trying to tell others how to use Twitter.  That was not my purpose and, unfortunately, 140 characters was not enough to explain. So, it was time to write a blog post.

What prompted my tweet was a series of new followers.  As I have explained in earlier posts, I carefully evaluate each new follower to decide if I am going to follow them back.  I want to make sure that the connections I make will be mutually beneficial.   I was aggravated by several new followers who, per their bios, were self-professed social media consultants, experts, gurus, visionaries, etc… , but when you read through their tweetstreams, they were comprised almost exclusively by links, retweets and self-promotional statements.   Go ahead and call me old-fashioned, but I still believe in the SOCIAL part of social media.  That if you are going to profess yourself an “expert” in this field, then you have to also believe its power is in its social aspect.  That means you don’t just talk to yourself.  That you understand it is not traditional push marketing.  That is a medium that allows us, possibly for the first times ever, as people and companies, to TALK to one another in larger numbers and on a wider reach.  When the supposed “experts” devalue the medium by using it to solely push information at others, I believe we all lose.  But, that is just me.  I may be alone in my thinking, I would love your comments and feedback to know if I am or not.

What I did find most valuable from these exchanges is the lesson I learned in the potential damage of a poorly worded tweet, status update, email, whatever the message form.  Failure to find a clear way to express our message or intention leaves open the possibility of misinterpretation and misunderstanding, as was the case with my tweet.   My critics apparently interpreted it much differently than it was intended.  My intent was never to tell anyone how to use Twitter, it was to express my frustration with the self-professed social media “experts” who have not embraced what I feel is the most important aspect – the social.

08
Jan
10

Upcoming Events – 1-8-2010 Edition

With the Holidays and end of the year hustle, I was a bit lax in keeping this post up to date, but with a new year, comes many new & exciting events in Philly.  Here once again is this week’s list of some of the fun, interesting, educational and exciting things I’ll be doing over the next few months.

(Disclaimer: This is not a comprehensive list. There are many more events occurring throughout the city and I encourage you to locate and attend the ones that appeal to you.  These are just some of the events for the organizations that I am involved with.  If you need help locating an event, please let me know and I’ll try and point you in the right direction.)

January 11 - Refresh Philly- Science on Tap at National Mechanics – 6 pm – Dr. Ernie Schuyler, Curator Emeritus of Botany, Academy of National Sciences presents “The Origin and Evolution of Beer”

January 12 – 140Conf Philly Meetup - National Mechanics 5 pm – 9 pm – An opportunity to discuss the emerging Real-Time Internet and the effects on business. A monthly gathering for friends of #140conf to get together and discuss issues of the day.

January 14 – Ladies Who Launch at Rittenhouse Women’s Wellness Center - 1632 Pine Street Philadelphia, PA 19106  5:30 pm – 7 pm  Learn about three excellent resources for women in one night!   You’re invited to Rittenhouse Women’s Wellness Center to meet this unique and highly talented group of practitioners along with other women in the community who either have their own business, are starting their own business, or have an idea percolating in the back of their minds to start one.  Learn more about the center from its medical director, Dr. Leslie Saltzman, talk with the directors of Philadelphia’s Ladies Who Launch market, and the dynamic team behind the Empowerment Group.

January 20 – Philly Startup Leaders Fishbowl - featuring Fwd:Vault

January 22 – PhillyChi Design Slam - Messagefirst, 230 N. 2nd Street, Suite 2C, Philadelphia  6 pm – 8:30pm   Contestants will participate in a fast-paced race to create the best design solution to a “made-up” real-world problem.

January 25 – Mobile Monday Mid-Atlantic Demo Night - The Hub at Cira Centre, Philadelphia PA,  5:30PM – 8:30PM.  DEMO Night gives mobile-related businesses from the Mid-Atlantic region the chance to present their products, innovations or business ideas to an audience of local and national industry experts, entrepreneurs, investors and media.

January 26 – Social Media Club Philly January MeetupTritone 6:30 – 8:30 pm  Join SMC Philly for Happy Hour – Putting the Social in Social Media!  Bring an idea for a resolution or prediction for social media in 2010.

January 26 – The Innovators Club - Great American Pub, Conshohocken, PA  – Jim Worth, IT Director for Merck Research Labs, will share his insights about how enterprises are utilizing social media approaches within and beyond their four walls.

February 26 – Trend Camp – Philadelphia (location and times TBD)  – A user-generated conference where we explore What’s next. The community is the best tool available to predict, analyze, and create the future.

March 25 – Twestival - Philadelphia (location, times & details TBD)  Twestival is a Global charity event held in hundreds of cities in the same 24 hour period to raise money and awareness for the same charity.  This year’s charity is Concern Worldwide.  Stay tuned for more info!

Also coming in Spring 2010 -

Marketing Camp Philly - Where online & offline marketers share, learn & grow – Interested in learning more or sponsoring?  Sign up here http://sn.im/mktgcamp

Entrepreneur Expo 2010 – Join Philly Startup Leaders as we once again celebrate & show off the entrepreneurial spirit in Philadelphia!

Hope to see you at some of these events!


05
Jan
10

50 Ways to Leave Your…Client

You just slip out the back, Jack
Make a new plan, Stan 
You don’t need to be coy, Roy
Just get yourself free                        (50 Ways to Leave Your Lover – Paul Simon)

Every once in a while we come across that situation with a client that we know we just can not make work.  Whether it is an unreasonable client, changed expectations or just personality differences that are preventing us from doing our best work, the reality is that sometimes we just do need to fire our clients.  For our reputations, for our pocketbooks and most often for our own sanity or the collective sanity of our teams, we just need to walk away.

Unfortunately, like any relationship, we have usually gone into these business relationships with high hopes of this being “the one”.  The long term client that we enjoy working for, doing work that intrigues and inspires us and making a decent buck doing it.  Now, like a bad boy/girlfriend, we have to figure out how to disentangle ourselves from this client.  Just like you would in a romantic relationship, do a truly honest evaluation for yourself. Is this an irretrievably broken situation?  Are there changes that could be made on either side to change the situation and make it reasonable to continue the work?  If you have done that and still feel that you must fire the client, then the sooner the better.

It is always a tricky situation.  The first thing you must do is look at the “out” (cancellation, exit or termination) clause in any agreement or contract you have with this client.  What are the terms that allow either of you to exit the relationship and what actions have to be taken before you are released from your contractual obligations?  Don’t have an out clause in your contracts/agreements?  Get one. Now!  Consider it your prenup – we never want to think about getting divorced, but if we aren’t protected before the rings go on, we can lose it all.  Make sure you understand the contract cancellation terms and that you fulfill them to the letter.  Do you not leave yourself open to claims of breach of contract because your agreement required something as simple as delivery of written notice to a specific address and instead you sent an email to your contact at the company.

Second, you must make sure that you have performed all of the work that you have already been paid for.  Either that or be prepared to issue a reimbursement to the client for any prepaid, uncompleted portion.  You never want to leave them in the position to say that you were paid for work that you did not do. Have all the financial details worked out before you communicate to the client that you are ending the relationship.  Know exactly how much has been paid, for what specific work and be able to clearly and accurately communicate that to your client.  Also be able to articulate how much may still be due to the client (or in some cases to you), what it is due for and when you expect to issue the reimbursement to them (or expect payment to be issued to you).  Also, be prepared, per the terms of your agreement, to turn over any and all documentation or work product belonging to the client or that is a result of the work done for the client.

Third, if there is uncompleted work, have a contingency plan ready to give the client.   Be the kind of contractor that you want working for you.  Don’t leave them completely in the lurch (unless they have never paid you, then maybe they deserve it).  Lay out what additional work may need to be done.  It does not have to be a detailed plan for them, that is their responsibility, but at least be able to say, “I was retained to do X,Y & Z and only X & Y have been completed, you will need to make alternative arrangements if you still wish to proceed with Z”.  Simple but courteous.  Often clients have hired us because they don’t know what to do, at least if they have a direction, they can take the steps necessary to replace you. And you take less of a risk of the client badmouthing you to anyone who will listen.

Now to the tricky part, telling them.  The best way to accomplish this is to be short and sweet.  Don’t get into pointing fingers or accepting blame.  Don’t go into any deep details, only those that are necessary to conclude any outstanding business.  Just advise the client that you no longer feel that you are in a mutually beneficial relationship.  Always stress that you regret taking this action, but you feel it would be in both of your best interests to dissolve the relationship.  If you have someone else that you can refer the client to, that is always a nice way to end the communication.   If the client comes back and wants to know why, then be prepared to be tactful, but honest.  You are probably doing them a favor by telling them the truth.  Be sure to have examples ready if they question you.  Also be prepared to stop discussing it.  Like most difficult breakups, some clients will keep trying to get you to go round and round, basically trying to wear you down. Before you get into the conversation, know your stopping point so you do not get frustrated or angry and leave the conversation on a bad tone.

Try to do the “break-up” in the manner in which you had most of your communications with the client – ie. by phone, email, face to face.  It is only respectful.  If you feel it will be accepted better in writing, then do so. If you end the relationship face to face or via telephone,  I also recommend following up with a letter or an email just reiterating what you said, confirming that any prepaid work has been completed, any final details that have to be resolved (payment, document or work transfer, etc…) and wishing them the best.

This is never an easy or pleasant situation to be in.  it is however necessary to know how to handle the situation in the most professional, mature manner possible.  Your reputation depends on it.  The client will probably not be happy, but if you can walk away on civil terms with no one screaming lawsuit or breach of contract, it’s probably a win-win.

01
Jan
10

Glancing back but looking forward…

I was asked to write the end of the year post for Addicted to Social Media.   While trying to craft the post, the question I kept coming back to was “how social is your social media?”.  From those musings came this post, hope you enjoy and more importantly, I hope it makes you think.  —-

Happy New Year

As this year comes to a close and a new one dawns bright on the horizon, many are reflecting on the impact social media has had on our lives this past year, but what about the impact we have had on social media?

One of beautiful things about social media is that even though we can all have different definitions and experiences, they have one thing in common, the concept of community.  Whether it is a community of knitters connecting via a Ning group or the communities that big name companies are building on Twitter and Facebook to reach their customers, we are all drawn to the various forms of social media because of the promise of a community.  The promise that we will find others with whom we can share information, education, entertainment and a sense of kinship.  Whatever our views, education, interests or personalities may be, we know that somewhere in the vastness of the social media galaxy, deep in the internet universe we will find someone with whom to connect.

So the real question is, how social has your social media been this past year?  How have you built your community?  Have you let it come to you? Have you actively reached out to others?  Have you made the time investment, whether your purpose is business or pleasure, to not only build or join a community, but to be an active contributing member?  Are you happy just being an observer?  We talk often about “putting the social in social media”.  What have you done to be “social”?  Not everyone has to be a power tweeter, have thousands of Facebook friends or be a member of the most Meetup or Ning groups, but we do have to remember that the power in social media is in the Social.

Whether your community is made up of 2 or 10,000, we have an opportunity to reach beyond ourselves and our limited physical world and touch the lives of millions of others. Whether your aim is connecting with friends and family or building a billion dollar enterprise, we have the ability to spread a message faster and farther than ever.  So, what do we do with these opportunities?  Are we using the power of the social for good or evil? Are you solely self-centered and self-promotional or are you reaching out to others, sharing and helping?  How do you plan to use your social media super power in 2010?

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